Hej Hau Hello

Challenge:

Pet owners increasingly seek accessories that are not only functional and safe but also stylish and expressive. How do we create a collection that meets these expectations and stands out online?

Solution:

The Hej Hau Hello! collection blends fashion and function with bold colors, striking patterns, and mix-and-match versatility, inspired by the dopamine dressing trend. It includes bags, beds, leashes, collars, harnesses, dog hoodies, and keychains.

I developed the creative concept and handled visual post-production, shaping the campaign’s graphics. To showcase the collection, we produced a high-fashion-inspired photoshoot and a 15-second video spot featuring three women from different generations with their dogs — proving that style knows no age. The result? A standout collection that turns heads both offline and online.